Hello, I'm Nick Paladino

Digital Experience Leader, Podcast Host, and Product Innovator.
With roots in filmmaking and visual storytelling — trained at the New York Film Academy and the University of Alabama's Telecommunication & Film program — I bring a cinematic eye to the world of digital experience. That foundation in narrative, composition, and audience empathy now drives how I help the world's biggest brands create seamless digital experiences that convert.

Principal Solutions Architect
& Digital Storyteller

Nick Paladino
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AGENDA

01 The Path to
Digital Storytelling 02 Current Role &
Activities 03 Key Initiatives &
Impact 04 Digital Experience
Process 05 Impact
at Scale 06 Podcast &
Guest Brands
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01
The Path to
Digital Storytelling
Nick Paladino at New York Film Academy
New York
Film Academy
Filmmaking
University of
Alabama
B.S. Telecom & Film, Business
Best Buy
Manager
CoolJuice
Beverage Co.
Manager
Morneau Shepell
Manager
The Home Depot
Atlanta
Product Manager
Coffee Woodworks
Side Venture
Founder / Woodworker
Current
Blue Triangle
Atlanta
Principal Solutions Architect
& Digital Storyteller
Nick Paladino recording The Frictionless Experience podcast
2023 >
The Frictionless
Experience
Co-Host / Podcast
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02
Current Role &
Activities
PRODUCT
SALES
EXPERIENCE
NP

Part of the Blue Triangle team — the only platform purpose-built for Continuous Experience Optimization powered by Business Outcomes. Leading solutions engineering and product strategy.

Recognized in the 2024 & 2025 Gartner® Magic Quadrant™ for Digital Experience Monitoring.

  • Digital Experience Analytics
  • Customer Journey Optimization
  • Site Performance & Speed
  • Conversion Rate Optimization
  • Revenue Impact Quantification
  • Enterprise Solutions Engineering
  • Friction Identification & Resolution
  • Real User Monitoring (RUM)
  • A/B Testing & Experimentation
  • Product-Led Growth Strategy
Data Science Innovation

Revenue Change Attribution Model

Built a proprietary method using data science to decompose why revenue changes — breaking down the signal into five distinct influences:

01
Performance
Site speed & load time impact on conversion
02
Stability
Errors, outages & reliability affecting revenue
03
Traffic
Volume shifts & channel mix changes
04
Average Order Value
Cart composition & pricing influence
05
Intent
User motivation & purchase readiness signals
03
Key Initiatives
& Impact

Throughout my career, I've led and contributed to multiple initiatives that drive digital experience outcomes — from building engineering teams to quantifying the revenue cost of friction for Fortune 500 retailers. These efforts span product development, thought leadership, and strategic partnerships.

GARTNER MAGIC QUADRANT RECOGNITION
FRICTION QUANTIFIED ASSESSMENTS
SOLUTIONS ENGINEERING LEADERSHIP
ENTERPRISE RETAIL PARTNERSHIPS
CUSTOMER JOURNEY ANALYTICS
PODCAST THOUGHT LEADERSHIP
PRODUCT ENGINEERING DIRECTION
CONVERSION OPTIMIZATION
REVENUE IMPACT MODELING
DIGITAL EXPERIENCE MONITORING
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04
Digital Experience
Process

I didn't start in tech — I studied cinematography and filmmaking at the New York Film Academy and earned a degree in Telecommunication & Film with a Business focus at the University of Alabama. Storytelling, light, and visual composition were my first language. That lens — understanding audience, narrative flow, and emotional impact — is what I bring to every digital experience I touch.

Discover Define Design Iterate Improve

Discover

Business & context immersion. Identify stakeholder goals. Competitive research & trends analysis. Empathize with users' needs. Analyze data & behaviors.

Define

Define the experience framework. Map architecture, journeys & flows. Identify key personas. Workshop & brainstorm with teams. Prioritize features with stakeholders.

Design

Design the full experience. Build a design language and system. Provide annotated wireframes. Deliver specifications for engineering. Build interactive prototypes.

Iterate

Test the designed experience. Analyze user behavior. Optimize design outcomes. Handover to engineering team and QA the experience end-to-end.

Improve

Optimize the experience. Support launches, audit results. Identify improvements & recommend new feature launches. Iterate on the workflow and retrospect.

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05
Impact
at Scale

The digital experiences I've influenced span some of the world's largest and most recognizable brands — here's the scale of that impact across industries.

30+ Fortune 500
Companies
$1.9B Measurable impact driven
by execution-ready insights
$350M Realized
bottom-line impact
$1.8T+
Combined Annual Revenue
of Brands Influenced
50K+
Retail Locations
Worldwide
500M+
Monthly Digital
Visitors Impacted
2.5M+
Employees Across
Client Organizations
Retail & E-Commerce
$1.2T+
Combined revenue across major retailers — from the #1 global retailer to top home improvement, sporting goods, grocery, pet, beauty, and fashion brands with 30,000+ combined store locations.
Finance & Insurance
$300B+
Combined assets & revenue across leading financial institutions, credit bureaus, and insurance providers — serving hundreds of millions of consumers and businesses globally.
Healthcare & Pharma
100M+
Patients and members served by healthcare & pharmaceutical clients — including top pharmacy chains, managed care organizations, and global pharmaceutical leaders.
Travel & Hospitality
18K+
Properties & vessels across global hotel chains and cruise lines — reaching millions of travelers annually through digital booking and on-property experiences.
Technology & Telecom
$250B+
Combined revenue across global technology manufacturers, telecommunications providers, and cybersecurity companies — powering enterprise and consumer digital infrastructure.
Media & Entertainment
200M+
Global subscribers and customers across media, entertainment, and education giants — spanning streaming, theme parks, publishing platforms, and digital content ecosystems.
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06
The Frictionless
Experience

The podcast where we lay waste to digital friction.

For leaders who want more out of their existing online presence. Conversations with innovative leaders and industry experts who refuse to settle for mediocrity in the digital realm.

Co-hosted with Chuck Moxley. Sponsored by Blue Triangle.

Spotify YouTube Website
60+
Episodes
40+
Guest Leaders
2+
Years Running
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06
Podcast Guests
The Frictionless Experience

Leaders from these brands have joined us on the podcast to share how they turn digital challenges into business and user experience victories.

Walmart
Vijay Jayaraman
Sr. Director, Product Management
American Eagle
Catherine Gignac
Director, Digital Experience Design
American Eagle
Naveen Gunti
VP, Head of Logistics, Digital & Technology
GoPro
Kacey Sharrett
VP, Direct to Consumer
FanDuel
Scott Smith
Former Product Director, Organic Growth
Petco
Angel Singh
VP, Customer Experience
Dunkin' / Staples
Adam Candela
Former Director of Digital Retail & Marketing
U.S. Bank
Shawn Sheely
Former VP, Head of Experience in Technology
Verizon
Amit Singh
Digital & Multichannel Leader
Samsara
Emma Sopadjieva
Customer Experience Leader
Nationwide
Bobbi Jo Allan
Innovation Leader
Specialized Bicycles
Nora Arzoumanian
E-commerce Leader
Casper
Joe Megibow
Former CEO
L'Oréal / YSL Beauty
Jean-Louis Hé
Director, Digital & E-commerce
Lowe's
Mike Shady
Former VP
Microsoft
Zehra Syeda-Sarwat
CX Leader
Ally Financial
Sathish Muthukrishnan
Banking Technology Leader
Google
Barry Pollard
Core Web Vitals Expert
Philips
Dr. Tina Manoharan
AI in Digital Healthcare
Hewlett Packard
Noopur Bakshi
Customer Service & AI Leader
Dell
Geoff Colon
Design & Data Leader
Kendra Scott
Jared Miller
Data Storytelling & Personalization
Fossil Group
Chayse Joubert
Omnichannel Experience
Eventbrite
Tutu Adenle
UX Design Leader
Carhartt
Bruce Shields
Customer Insights
PitchBook
Rafael Carranza
Ex-Microsoft, Ex-Amazon
Equifax
Joe Walker
Customer Friction Expert
1-800-Flowers
Hal Siegel
Personalization & UX
Wyndham Hotels
Kenny Goldshvartz
Digital Experience
Rainbow Shops
David Cost
Mobile Checkout & Shipping
Kyndryl
Dennis Perpetua
Employee Experience
SCADpro
Paul Stonick
Design & Business Value
Slickdeals
Mike Lively
Seasonal Traffic Strategy
HD Supply
Jason Abdo
Product Management
True Classic
Breanna Moreno
Community & Brand
CARFAX
Nakul Goyal
Product — MVP to MLP
Ralph Lauren / Tiffany / Funko
Mehdi Rizvi
Operational CX
Capital One
Amir Rozenberg
Cost of Friction in UX
Best Buy / Amazon / Walgreens
Robert Neer & Brent Van Wieringen
Retail Transformation
The Good
Jon MacDonald
Conversion Strategy
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Nick Paladino
Let's eliminate friction together
LinkedIn thefrictionlessexperience.com Blue Triangle
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